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Why Content for SEO?

22 Dec 2011

When you think of SEO, do you think of content marketing? You should.

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success).

Brafton’s infographic, Why Content For SEO, explores how content is key to search engine visibility.

Infographic: Why Content for SEO?

Via: Brafton

To find out more about Chichester Design’s web content services, including SEO services

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How Google Ad Planner can be the difference between online advertising success and failure

21 Dec 2011

ad-planner

It’s the season of peace and understanding, and I want to focus on understanding. Understanding how to better engage and market to potential clients when creating a new business website to be exact. Google Ad Planner helps provide this insight.

Just as important as having a business website properly designed and built is ensuring that the content is properly advertised. And when I mean properly advertised, I mean making sure that it is targeted at the correct audience. No one wants to waste their money, using Google AdWords or any other means, on mis-targeted online advertising. This is where Google …

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Zeitgeist 2011: Year In Review

15 Dec 2011

zeitgeist

Re-live top events and moments from 2011.…

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Google Verbatim provides search engine ranking insight for business websites

15 Dec 2011

verbatim

2011 has been a busy year for business web development, not least as Facebook and Google have locked horns over key bits of cyber turf. However, the recent launch of Google Verbatim and its role in terms of business website SEO may have slipped under the mainstream radar.

I like to keep an eye on all things Google when I get a spare minute or two at my Chichester Design desk and I think the value of
Google Verbatim for business websites is well worth highlighting. It allows business website owners to see how well their site is truly …

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Battle with Facebook heats up with Google+ Business Pages launch

15 Nov 2011

google-plus

Another week, another Google business application launch. I talked about the unveiling of Google Analytics Real-Time and what it means for tracking business website performance in October and this week, the company has announced the introduction of Google+ Business Pages.

This move comes as no surprise (the only surprise perhaps being that it hadn’t happened sooner) as Google continues in its attempt to create a social network on the scale of Facebook. The extension of Google+ Pages to include business pages sees the search engine giant expand its battle with its rival.

And why wouldn’t Google want to replicate the …

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