Search engine optimisation: three magic words for businesses everywhere. The way businesses market themselves has changed radically over the last five years (and continues to do so) and a central part of this evolution has been the development of a company’s online presence.
As the marketplace has grown increasingly competitive, it is no longer good enough to just have a static website. A website has to interact with visitors; content matters and it has to earn its place in search engine rankings.
Hence, search engine optimisation (SEO) has become an essential business tool for companies that want their products and services to stand out above a very busy crowd. The correct SEO techniques can mean the difference between top billing on a search engine and being lost among the masses.
So, how does SEO work? Well, the technology behind it can be a little dense and dry. So, I thought a few Chichester Design top tips would be more useful for businesses wanting to benefit from SEO. I’ve kept the details to a minimum, so if you want to know more, just get in touch.
- Submit your business website to the DMOZ directory.
- Verify the ownership of your business website with the search engine operators.
- Create meta description tags and unique page titles for your website.
- Place your business on Google Earth using a geo-sitemap.
- Use Google Places to create a business listing with text and images.
To find out more about Chichester Design’s social engine optimisation and related services, contact Michael on +44 (0)1243 787542 or info@chichesterdesign.co.uk.
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