Many of Chichester Design’s customers are keen to do email marketing. Whether they’re employing this as part of a well balanced marketing strategy or they’re just stuck in an old routine, sometimes we’ve no choice but to employ “the customer is always right” attitude, despite our personal feelings of how effective email marketing really is. But in the spirit of all things just we thought we’d have a look at both sides…
Nay for email marketing
- 60-65% of email recipients don’t bother to open their emails
- People receive a lot of emails daily and simply don’t have the time to read them all
- There’s no guarantee that your email will even make it through the an email client’s spam filters
- People are unlikely to open an email if they don’t recognise the sender
- People are unlikely to open an email if they think you are just trying to sell them something and they perceive it as spam
Yay for email marketing
- There’s still 35-40% of email recipients who do open and read their emails
- Most people work via email now and are always in and out of their inboxes so it’s the best place to gauge their attention
- People will scan their mail for anything that looks relevant and interesting to them, so a good subject line is vital
- People would rather be sent a sales email then be disturbed with a phone call
- A well-written message that’s relevant and targeted can hit the mark and even be passed on to colleagues to increase readership
What’s the verdict?
Well, there are some excellent arguments for both but the jury’s still out here at Chichester Design HQ as to whether email marketing really does give enough bang for your buck.
However, if you’re interested in email marketing and you would like our professional copywriter to create some engaging copy that could sell ice to a penguin or you would like our talented designer to knock up some visuals with a real wow factor, get in touch today.
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