Social media springs to mind again as I was able to avoid being stuck at Chichester train station and late for a meeting in London this week thanks to a very timely Tweet from a business contact.
Of course, the information you can get from Twitter goes way beyond train schedules – the latest industry news, discussions on practices and projects, information on related industries and topics – it’s a long list.
Clearly, in my opinion at least, social media is fast becoming an essential tool for businesses, whatever their size. So, with this mind and with a nod to the recent social media seminar I attended, I’ve got together some tips for businesses on how to use social media.
What not to do
- Swear. You should conduct yourself as you do in any other business context.
- Put up with boring/endless Tweets – block them!
- Automatic follow people because they follow you.
- Discount people who initially don’t seem relevant to you or your business.
- ReTweet links without reading them first.
What to do
- Meet people in real life that you make contact with through social media.
- Be organised – do your blog, LinkedIn, Twitter, etc. at specific times. Target times when people are more likely to read what you write (e.g. lunch time/end of the day).
- Be consistent: don’t stop and start.
- Ensure that your blogs, Tweets, etc. are high quality. Quality is more important than quantity.
- Get lots of advice before you start and employ the right people.
And, talking of the right people, Chichester Design offers a comprehensive package of social media services, including social media optimisation and social media copywriting.
To find out more about Chichester Design’s web design and related services, including social media, contact Michael on +44 (0)1243 787542 or info@chichesterdesign.co.uk.
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