More interesting news on Facebook’s growing role as a marketing tool for businesses. A recently published report found that, of the people surveyed, nearly a quarter wanted brand information via Facebook.
According to the report by digital consultancy Beyond, nearly half of those surveyed said that they follow brands and companies through a social network, with Facebook the most popular source: 23% of participants said that they would prefer to receive information on brands and companies through Facebook, ahead of a company’s own website and a company’s own blog.
The report also found that half of the participants said they follow a company or brand on a social network to receive special offers or discounts, while 34% do it for the love of the products and 27% to receive news.
According to the managing director of Beyond, the report indicates that there is a need for companies and brands to engage more in social networks. I agree. Social networks already have a colossal following – centred on Facebook, Twitter and LinkedIn – and are home to an incredible amount of communication.
For that reason, their role as an opinion-forming base is huge, which has an obvious link to the way in which we consume brands and make purchasing decisions. Hence, I think the presence of social media in business marketing strategies will only continue to grow.
Talking of social media marketing, the Chichester Design team has recently launched a new client website (T&W Performance Cars) and the project included the creation of a Facebook Business page and a Twitter account. We’ve also created a Facebook page for another recent client, Yellowstone Ski Lodge. Check it out here.
We worked with the Ascender branding team on the T&W Performance Cars project. The look and feel of the website was created by Oliver Lisher, who is the newest addition to our specialist web design and development team.
To find out more about Chichester Design’s web design and development services, including social media marketing, contact Michael on +44 (0)1243 787542 or info@chichesterdesign.co.uk.
You can trackback from your own site.