It’s time for another client profile – we haven’t done one on the Chichester Design blog for a while. We’ve recently completed a new website for Rostand, a digital video production company specialising in web videos, films and documentaries.
As you might expect for a company staffed by production people with years of high-profile experience with all the major broadcasters, the Rostand website had to look stylish, with a strong emphasis on video. The website opens with a video on one of Rostand’s latest projects, and visitors can also view a selection of projects on the Theatre page.
Web videos are fast becoming a staple of website design and development and, indeed, digital marketing, and we are increasingly asked to provide them by clients looking to revitalise their websites and create a more interactive, SEO-friendly presence.
There are some pretty impressive stats to back this up. Some 60% of all web traffic is now video-based and an incredible 35 hours of video is uploaded every minute to YouTube. In the UK, 5.5 billion videos are viewed online every month.
Hence, I think it’s pretty clear that web videos are becoming a very powerful marketing tool. They can be used for introducing a company, demonstrating a product or service, commenting on industry news and development, and more. Web videos can play a key role in building brand awareness, creating a position of authority and driving sales growth.
Web videos can also improve the effectiveness of your company’s online profile by augmenting website SEO. For example you can put them on your business blog or incorporate them into your social media marketing strategy. In short, there’s a lot you can do with a web video!
Check out Rostand’s blog (created by the Chichester Design team as part of the web design project) for a great story on Guy Hamilton, a director of James Bond films, and his secret history as part of Britain’s secret services during the Second World War. You should also take a look at the Survivors Story video on the home page – an extraordinary of survival against the odds at sea.
To find out more about Chichester Design’s web design and development services, including web videos, contact Michael on +44 (0)1243 787542 or info@chichesterdesign.co.uk.
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