April marks a step up in Chichester Design’s professional status as Online Advertising Consultants. As first and foremost a Web Design Agency, we follow Google’s example very closely and are always keen on what the Internet gurus have to say. With this in mind, and as always client satisfaction at the forefront, we decided it was about time that we got in the running to become the only Google Adwords Certified Company in Chichester.
Ben at Chichester Design became curious about Google Adwords as a business avenue almost three years ago and decided to swot up and become a certified Google Adwords Professional qualification as fast as his Managing Director legs would carry him. He did all his reading around the topic and watched the tutorial slide shows then excelled the online exam in November 2007. Ben soon acquired a good portfolio of clients from far and wide who were very grateful of his plentiful Adwords knowledge and expertise.
Before long, Ben had so many clients asking him to manage their accounts that he decided it was time for the Chichester Design team to branch out a little. Ben knew just the woman for the job, a keen marketer who’s especially good at copywriting and Search Engine Optimisation with a nifty use of keywords. On deciding that she would be perfect Professional Adwords Individual material, Ben called on Kate and the rest is history…
Kate has been with the Chichester Design team on a regular basis since January 2009 and after a few months of intense studying she has managed to add another string to her bow and just last week bagged herself the Google Adwords Professional qualification. It’s not only a great asset to Kate as an individual but also excellent for the team as it means we’re well on our way to becoming the only Adwords certified company in our area of the South Coast.
Most importantly, this is great stuff for you, the customer, as we are the most qualified people around to manage your Google Adwords accounts and maximise your Return on Investment. It’s true that Adwords aren’t particularly tricky things to create but if you want to get the most out of your online advertising campaigns, obtaining the highest quality scores and the lowest Cost Per Clicks, this is where our expertise is paramount.
Advantageous Adwords
“What are the benefits of Google Adwords?” We hear you cry, well here you go:
* Relevant/targeted ads- you reach your customers at the precise moment they’re looking for your products or services
* Huge scale distribution- ads can appear on Google.com search results (reaching more than 80% of Internet users worldwide) as well as the Google Network of search and content sites, such as AOL, Amazon and The New York Times
* Real time distribution – Google’s technology matches advertisers’ ads to relevant content in real time
* Customized targeting- you can target your ads in about 40 different languages, throughout more than 190 countries
* Daily budgeting – you can carefully monitor what you spend on advertising by setting a daily budget that you are comfortable with
* Pay Per Click (CPC)- you only pay when people click on your ad and these people are the most likely to make a conversion
* Pay Per Thousand Impressions (CPM)- only available for campaigns that don’t target the search network and you only pay after your ad has been displayed 1000 times
* Optimum performance- using online tracking tools, you can keep a close watch on your ads’ effectiveness and your ads can be continually altered and refined to drive even better results
* Accountable and measurable results- you can choose a pricing model that best suits your needs and measure your Return on Investment
Adwords are ideal at a time when advertisers don’t have money to risk on pricey Above-the-Line ads that might or might not catch their target audience’s attention and result in them retaining enough information to later make a conversion. Make sure you are there at the forefront of the action, when your customers are searching for what’s on offer, so that they can click right through and view your web pages, leave you their contact details or make a purchase.
Google Adwords is the way to go if you want to build brand awareness, generate leads, identify prospects, generate sales and acquire new customers. And the Chichester Design team are most definitely the people to help.
Give us a call or drop us an email today and ask to speak to Ben or Kate who will give you a free, no obligation, Adwords consultation. We will looks at your business needs and identify how we can manage your Adwords campaigns most effectively to give you the best Return on Investment possible.
Find out next week how Chichester Design have struck up a special relationship with the guys and gals on the Google Jump Start team…
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