While I was travelling on my way back from meeting a client in London I read a fascinating article by Paul Sloan, founder of Destination Innovation, in February’s The Marketer and it really did make the cogs turn…
Have you ever stopped and thought about what business you are in, I mean really stopped and thought about it? Brand image is about more than what you do on the surface and more about the aims and ideas behind your products or services, their true values
Let me put this another way for you; Harley Davidson does not simply sell motorbikes. It sells the concept of freedom to middle-aged men. You see?
The issue here is that you can only start providing these intended values to your customers once you know what they are. So take a good hard look at your product or service and think about why people choose to buy from you. Think about your products or services in relation to lifestyle and experience. Are you selling a sense of freedom? Are you selling self-confidence? Are you selling security?
Once you’ve worked it out then come to Chichester Design and we’ll help you express what business you’re in clearly and creatively through strong branding, copywriting and web design. It’s all of these factors that work together to communicate who you are and what you do and that’s precisely what business we’re in. Contact us for a proposal today.
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