I’ve discussed the benefits of Google Semantic Search and Google AdWords Remarketing for businesses over the last month or two, but a Hangout on Google+ (I’ll explain in a bit) with two colleagues got me thinking that I should look at Google’s social network again and, in particular, how it works for businesses.
First of all, it’s clear that Google+ hasn’t been the competitor for Facebook that Google originally intended. However, that isn’t to say that it won’t be – I think it has the features to become a popular business tool, especially for SMEs.
Let’s start with the Hangout I mentioned. For Hangout read video conference call. I needed a meeting with my web designer and copywriter to discuss a web design project in Chichester and both weren’t in the Chichester Design office on the day I scheduled. So, we had a video conference call. What was so good about this? Well, for a start it was a video call – Google+ lets you see who you’re talking to. As good as Skype is, it doesn’t have this function. Of course, there is more sophisticated videoconferencing software, but that comes at a price.
Now, add this to the Google+ Business Pages feature, which acts in a similar way to Facebook Business Pages, and you can see already why Google+ has considerable value for SMEs. There’s a link here between social media optimisation, web videos and digital marketing and similar efficiency and dynamism on the other side of the curtain.
That documents can be shared on video calls using Google Docs is another reason why Google+ should become increasingly popular with SMEs. Google+ certainly gives Google an advantage over Microsoft, an achievement that may prove very important.
Looking ahead, the battle between Google and Facebook, and others, shows few signs of slowing, but what this outlook does underline is the importance of SMO, SEO and indeed, mobile website optimisation, for SMEs when they have websites designed or developed.
To find out more about Chichester Design’s web design and development services, contact Michelle on +44 (0) 1243 787542 or firstname.lastname@example.org.
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