First Facebook made a bid and then Google stuck their ore in and now it seems that Apple is giving it a shot. What am I talking about? Getting a piece of Twitter of course!
Chichester Design for one is aware of the joys that Twitter brings to the world of social networking and it’s one of our favourite marketing devices. But, when it comes to online successes such as this there has been a long history of muscling in from the big boys who want to get their fingers in all the pies. Opinions are divided on this and some might argue that the likes of YouTube has blossomed since Google’s take over but others may see it as just another fall for successful, independent businesses.
Since Twitter started tweeting its bird song all over the national media and TV celebrities like Stephen Fry and Jonathan Ross started waxing lyrical about it has gone from strength to strength. Not only has it helped these BBC stars to promote their own profiles and build on their fanbases it, has started a new craze for open and frank microblogging among the masses.
Interests in buy-outs have been shown from all the big boys in Cyberspace although the brains behind Twitter insist that they are not on the market. Recently, while on ABC’s The View as part of their current media campaign and in response to a question about rumours of an imminent purchase from one of the techy giants, Biz Stone revealed: “No. We are not for sale”.
So whether Apple pip Google to the post and fly off with the goods remains to be seen but a Twitter takeover could be continuation on a slippery slope of decreased independence and increased uniformity among the big and bright online businesses of the future.
You can trackback from your own site.