Chichester Design

I’ve got interesting news from Google to report this week. The search engine giant has launched a new AdWords feature in the UK. The feature, called Product Extensions, allows the inclusion of product images within advertisers’ paid-for text adverts.

Product Extensions comes to the UK after being trialled in the US last November and its aim is to further enhance adverts by including more relevant and specific information, i.e. product images. Product Extensions allows advertisers to select specific products to appear within AdWords paid ads when triggered by certain keyword searches.

The same cost per click is incurred by advertisers …

I was up in London over the weekend and took the chance to go on a London Duck Tour. What’s that? It’s a sightseeing tour with a difference – the same vehicle takes you around the streets of London and then on the Thames. The Chichester Design team produced a brochure for the company that provides an essential component for the amphibious vehicles, which first brought the tour to my attention.

Our graphic designer and copywriter worked on the brochure for Zinga UK a division of MG DUFF, who have been at the forefront of marine cathodic protection, …

A couple of the Chichester Design team, me included, attended the SCDF soiree at West Stoke House this week. I think everyone felt suitably sophisticated at the very elegant venue, which was once part of the Goodwood Estate.

Rumour has it that the current owners are off to pursue other projects and that the new proprietors will turn it back into a private residence. So, it was good to sample its rarefied atmosphere before its doors close.

The usual friendly faces were in attendance and it was good to have a chat about how the SCDF is developing. Significant …

Following on from my post on the growth of Facebook company pages and the use of this social network as a business marketing tool, I want to discuss digital marketing in a bit more detail.

Search engine optimisation and social media marketing, which I talked about in relation to Facebook company pages, are elements of digital marketing, which is essentially marketing carried out on the web. As you can imagine, this type of marketing is becoming increasingly important as more and more business is carried out online.

You can read more about search engine optimisation and social media marketing in …

I’ve mentioned the growth of social media marketing in this blog before, but the fact that I’ve read a lot recently about how more and more businesses are using Facebook to promote themselves means it warrants some further discussion.

In my experience, Twitter and LinkedIn have been the first points of contact for businesses in the world of social media. They’ve led the march so to speak. Facebook has been able to accommodate it for quite some time, but all the same it has remained in the shadow of Twitter and LinkedIn.

Well, until now that is. Thanks to a …