05 Jul 2012
Last week it was top-level domain names (.chichester, .brighton, etc.) and the benefits they offer companies; this time it’s a new online advertising service from Facebook, called Facebook Exchange. This service is about retargeting consumers and more relevant direct advertising.
The creation of Facebook Exchange, it is due to be launched shortly, is a logical move by the recently floated Facebook as it is one focused on revenue generation and one that offers companies, big and small, the opportunity to target consumers who have shown a distinct interest in their products and services. Hence, the likelihood of making a sale …
03 Jul 2012
What’s the link between the launch of the Google Nexus 7 tablet and your SME website? Well, it’s to do with Google’s move into the tablet marketplace more than the tablet itself, and what it means for how consumers access online products and services. In short, it underlines the importance of mobile web optimisation.
While the Google Nexus 7 is no iPad 3 – it’s clearly aimed at taking on the likes of the Amazon Kindle Fire (but who’s to say that Google won’t eventually try and ruffle a few feathers at Apple) – the sheer scale of Google’s reach in …
02 May 2012
I’ve mentioned infographics on the Chichester Design blog before and I posted recently on why quality content is integral to good SEO. This time, I’ve got news of one that we created about the World’s Best 50 Restaurants Awards for Brighton-based food trends company thefoodpeople.
The World’s Best 50 Restaurants Awards were announced recently and thefoodpeople asked us to create a fittingly grand infographic – we’re talking about the likes of Noma, Heston Blumenthal and Michelin stars no less – giving an in-depth insight into the results. This is what we created. So, not just details of …
12 Apr 2012
Client profile time again on the Chichester Design blog. We’ve recently completed a new business website for thefoodpeople, a food ideas and food trends company based in Chichester.
thefoodpeople are food experts who provide food ideas and food trends to a host of leading international retail and commercial food companies, such as Heinz, Waitrose, Sainsbury’s, Nestle and Dr Oetker, and they commissioned us to redesign their website. Check out their Food Safari – everyone in the office is jealous!
Working with an existing logo, we redesigned thefoodpeople website, which included brand new copy (both on-page and SEO), and created …
26 Mar 2012
Google AdWords has just got clever. Nothing to do with the acquisition of Motorola Mobility or Google Wallet, yet anyway, but regarding the greater personalisation of online advertising. The journey from paid search to one-to-one marketing just took a
major leap forward.
The launch of Google AdWords Interest Targeting allows businesses to advertise to potential buyers away from specific product or service sites. Using the explanation on the Inside AdWords blog, if someone browses for a camera, but then leaves the site to read a separate news site or a favourite blog, Google AdWords Interest Targeting allows the camera …