30 March 2010 by Kate
Let’s start at the very beginning, it’s a very good place to start (especially for all you Sound of Music fans, that one!) A landing page is a webpage that is dedicated to a particular product or service or a range of products or services. It should not only provide visitors with information but also have a clear call to action for them, such as clicking through to another page, providing their contact details or making a purchase.
Chichester Design recommends using landing pages to tie in with digital marketing campaigns from email newsletters to PPC. Having a specific and…
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Tags: Chichester Design, digital marketing, email newsletters, Google Adwords, landing page, PPC, Search Engine Optimisation, search engines, SEO, SEO expert, SEO techniques, Sound of Music, web copywriting, website |
29 March 2010 by ryan
On Tuesday evening myself and the rest of the Chichester Design team attended the Design for Sustainability workshop at Pallant House Gallery.
The event focused on the important task of designing out product wastage in all stages of the design process. We discussed whether something that is claming to be green is actually green?
For example, one of the products was a recycled umbrella from a high-street brand, it claimed in green printed text, “I am a recycled umbrella, I was once bottle caps.” We speculated that this might not be completely true, unless the manufacturer has found a way to…
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Tags: Business Link, Chichester Design, Design for Sustainability, Giraffe, green, Pallant House Gallery, recycled, south coast design forum, South East Design |
26 March 2010 by Kate
If you use Google AdWords you may have noticed that you can bid on keywords for your competitor’s businesses, which can really wind those competitors up when your ads start appearing above theirs in the search results! But, up until now, using trademarked brand names in ad text has proved a bit of a difficulty. Well, it seems that this difficulty is now coming to an end and the world of sponsored ads is taking a slightly different direction.
In response to accusations that Google was acting illegally by allowing companies to bid for and use brand names they didn’t…
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Tags: brand names, Chichester Design, Google Advertising Professionals, Google Adwords, Harbour Cars, Kate, Mercedes, Porsches, trademarks |
24 March 2010 by ryan
Hello! I’m Ryan Forsdyke, I’m on work experience at Chichester’s top creative design agency Chichester Design.
I’m a student at Felpham Community Collage and as I’m interested in the web and photography Chichester Design was the perfect place to hang-out for the week and to find out what goes on in this fast paced industry.
My first task was for myself and Ashley (one of the talented intern web designers) to venture into Chichester’s city centre with the office camera. The setup included a sturdy tripod with a bizarre looking tripod head and a Canon EOS 20D with a 17mm EFS lens. We took…
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Tags: Canon EOS, chichester, Chichester Design, creative design agency, Felpham Community College, Panorama, Panorama Factory, panosaurus, photography, Photoshop CS4, QTVR, Ryan, web |
24 March 2010 by Kate
After last week’s airing of ITV’s Tonight programme Facing up to Facebook, public opinion about the evil intent of social media is once again being considered. But let me tell you a heart warming little tale that may well lead you to believe that social media is not such a big bad wolf…
There once was a freelance Copywriter and Digital Marketing Executive called Kate who introduced the wonder of Twitter to Chichester Design. She then started recommending it to all her clients as a way of promoting their businesses and spreading the word about their products and services.
While…
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Tags: charity bookswap, Chichester Design, copywriter, digital marketing executive, facebook, Goodwood, ITV, Mongol Rally, Social media, Twitter |