Chichester Design

It’s client profile time again on the Chichester Design blog, which gives me the chance to point you towards our brand new portfolio page – simple, straightforward and full of the key info. We’ve also got a new team page up as well, with photos and everything.

Online sunglasses retailer EODiwear came to us with a brief to give them a dynamic web presence that would reflect the style and standard of the eyewear they sell. They specialise in heavy-duty, high-standard sunglasses which are designed to see some action, and survive it.

One of the first things we did was …

There’s an interesting article about the development of social media marketing in the corporate world in the latest edition of Marketing Week. It points out that, while most of the UK’s top retailers use Twitter and Facebook, too many companies are shouting and not listening, and this got me thinking about how SMEs use social media marketing.

When the article says shouting and not listening, it doesn’t mean companies have an over-fondness for capitalisation (although our copywriter may like to argue that point), what it is saying is that social media marketing is being treated too much as …

Information: there’s plenty of it about nowadays, perhaps too much. I think separating the wheat from the chaff is fast becoming an essential life skill in our digital age. Equally as important, as a business, is how you present a wealth of data in a format that will appeal to consumers with notoriously low attention spans and will fit into a limited space. This is where infographics come in.
Infographics are fast becoming the way to present a large amount of key information in a small space, such as on a business website or in a brochure. I think it …

Chichester Design was out in full force for the SCDF fifth anniversary bash at the Oxmarket Arts Centre in Chichester. There was a good crowd and I was impressed by some of the work on display.

We did a good job on our showcase (thanks team). We had a big Mac set up showing examples of our web design and development work, including for local companies Summersdale Publishers, Harbour Cars, Vanilla Catering & Events and Rostand. We also had a few panels on the wall, including a big Chichester Design logo and an outline of our …

Very interesting news from the Internet Advertising Bureau (IAB) annual report: the UK online advertising market grew by more than a quarter in 2010 to reach almost £1 billion. What was the key growth driver? Social media.

A move by advertisers into the social media world was a principal factor in the marked upturn in online advertising, itself irrefutable evidence of the digitalisation of the general marketplace. Where are we forming our opinions? Where are we making our purchasing decisions? Where are we doing that purchasing? Online.

So, it follows that more and more companies should be investing in online …