Chichester Design

I read an interesting article in the Guardian the other day that made me think I should get back to basics on the Chichester Design blog – what makes a good business website. I think every business is aware that it must have an online presence in today’s market, but we’ve come to a point where a static website just doesn’t cut the mustard.

One of the tips for creating a successful website mentioned in the article is to regularly update your website content and it’s one I think is worth flagging up. Adding fresh content will keep visitors coming …

I mentioned in my last blog that web videos are expected to be a key business tool in 2011. Why? Well, because interactive website content is becoming increasingly important, not at least in terms of making companies more visible online.

2010 saw a phenomenal rise in the use of web videos, on both company websites and dedicated business YouTube or Vimeo channels. The limitations of a static website in an increasingly competitive marketplace is proving a key driver, with businesses now chasing the competitive edge of interactive online content, such as web videos.

This growth is why we’re expanding the …

Happy new year! As 2011 stretches out before us, I thought it would be a good time to look ahead at what we can expect in terms of design and marketing industry development and what you can expect from Chichester Design.

I think Google Apps is as good a place to start as any. The year ahead is set to be a big one for Google Apps for Business, as maximising budgets and achieving greater efficiency remain a major focus for businesses of all sizes. The growth is likely to be prevalent among SMEs, with working at home …

I’ve spoken about digital marketing and search engine optimisation in previous blogs and this week’s subject touches on both services. Web videos are becoming an increasingly popular online business tool and the big question at the moment is: Vimeo vs YouTube – which offers the better HD video service?

So, what’s the answer? Well, put that question into a search engine and you’ll come up with lots of different opinions about which HD video service to use, including views on hosts other than Vimeo and YouTube. But, in my opinion, as a tool for marketing businesses, it has to be …

Next in Chichester Design’s What We Do series is branding. So, what’s in a brand? Well, I’d say everything. Just ask the people at Apple or Ferrari. Or Gap for that matter. They spent an awful lot of money on a new logo, but consumers didn’t like it. No problem, they went back to the familiar and all-powerful original.

The moment a potential client lands on your website, picks up your brochure or looks up at your banner at an exhibition, your branding goes into action. And if you’ve got it right, it starts to earn money for you …