Following the last blog on Google Wallet I thought it important to talk about, something else new for online shoppers and companies with ecommerce websites.
eBay has unveiled PayPal Access, a new web payment service that could replace all the others on the market. The growth of ecommerce business websites has been notable, and their number continues to rise, and PayPal is part of this picture (but not all of it).
It is important, as an online retailer, to offer secure online shopping, and what eBay is proposing with PayPal Access is a payment service that can be used universally, removing the need for consumers to use multiple services when shopping online. Consumers will not need to repeatedly register accounts and credit or debit cards.
The prospect of making the process from browsing to buying easier should appeal to online retailers, as shopping cart abandonment remains an issue in the ecommerce world. In addition, I think the single service should appeal on security grounds for retailers and consumers – surely the logic goes: the fewer times you enter or store card data on the web, the more secure your details are.
Of course, persuading online retailers with existing ecommerce systems that do not involve PayPal to change to PayPal Access will certainly be a challenge. However, perhaps it will just be a matter of time. eBay will no doubt be hoping that newcomers to the ecommerce website format pick up their product and that existing online retailers choose to change when upgrading
their business websites. We shall see.
To find out more about Chichester Design’s web design and development services, including ecommerce websites, contact Michelle on +44 (0) 1243 787542 or firstname.lastname@example.org.
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