Just before Christmas I blogged about Google Ad Planner and how it can be the difference between online advertising success and failure. Well, this week, I want to talk about AdWords Remarketing, a tool business websites can use to further develop and improve online advertising campaigns.
Essentially, AdWords Remarketing allows business website owners to refine their AdWords campaign to target people who have previously shown an interest in their site. It gives them a second chance to convert browsers that have looked at their products or services.
We’ve all done it – not quite sure on the first look, …
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