Chichester Design

So, Google has bought mobile phone company Motorola Mobility for US$12.5 billion. What does that mean for you and me on the street? Well, I think it means that Google is stepping up its battle with Apple. I also think the move will accelerate the take-up of mobile browsing in general.

I’ve mentioned before that mobile browsing is fast growing in popularity – it is forecast by some to overtake PC browsing in the next five years – and I think that Google’s acquisition of Motorola will help drive this growth and maybe even accelerate it. It also makes mobile …

I think most of us thought the idea of putting online content behind a pay wall was a dead duck, a great act of folly that would finally usher Rupert Murdoch into retirement. But, we shouldn’t rush to judge it seems, especially as two new online payment services for publishers have been launched within days of each other by two giants of the digital world.

No sooner had Apple launched its subscription services for magazines, newspapers and music purchased through its App store, expanding the model it developed for Murdoch’s iPad newspaper the Daily, then the next day Google …

Next in Chichester Design’s What We Do series is branding. So, what’s in a brand? Well, I’d say everything. Just ask the people at Apple or Ferrari. Or Gap for that matter. They spent an awful lot of money on a new logo, but consumers didn’t like it. No problem, they went back to the familiar and all-powerful original.

The moment a potential client lands on your website, picks up your brochure or looks up at your banner at an exhibition, your branding goes into action. And if you’ve got it right, it starts to earn money for you …

Apple’s latest tech-toy was not only the topic hot on everyone’s lips last Wednesday but it was also hot on their fingertips too as #iPad dominated the Twitter trending topic top-spots for much of the day. Now, I’m not that bothered about a touch screen laptop designed for playing games and reading ebooks, but some people will go mad for anything Apple flavoured…

On the day of its release the people who deal in business intelligence for digital and social media Trendrr revealed that, despite the usual delays that trending topics from Haiti to the death of Michael Jacskon create, …

First Facebook made a bid and then Google stuck their ore in and now it seems that Apple is giving it a shot.  What am I talking about? Getting a piece of Twitter of course!

Chichester Design for one is aware of the joys that Twitter brings to the world of social networking and it’s one of our favourite marketing devices. But, when it comes to online successes such as this there has been a long history of muscling in from the big boys who want to get their fingers in all the pies.  Opinions are divided on this and …