Chichester Design

I have come to  Chichester Design from a marketing background and throughout my working years I’ve heard many comments amounting to how it’s best to stick to what you know when selecting the marketing mix.  For all their false sales smiles and up-to-the-minute fashion statements, marketing departments can be pretty clueless and dogmatic.

The reality of it is that, like the rest of the world, marketing is dynamic and ever-changing; particularly so now that digital marketing has really taken off.  Every day there is a shiny new digital medium introduced, just look at the growth in social media. So why …

I’ve been watching some pretty interesting webinars on B2B marketing of late as it’s always good to keep up with the Jones’. Just last Thursday, as I sat there before the purple laptop of inspiration watching Paul Cash, CEO of Hurricane Marketing, give a presentation I was taken back to my marketing studies at Bournemouth University and it got me to thinking about the Chichester Design brand.

Paul’s presentation was titled “How the underdog beats the market leader” and it focused on the implications that the recession is having on established brands and how smaller businesses such as ours …

Chichester Design has created both the branding and website for return2earth eco-networking and investment, a business concerned with ethics and the environment.

Return2earth’s branding is centred on the premise that: “Together we can grow, together you can grow”. The logo comprises a tree, where the leaves symbolise teamwork and networking and the trunk, which is an arrow, represents investment and input from the businesses’ members.

The idea behind the website is to unite like-minded people in order to create green-focused business opportunities and to get across the seriousness of the business without emanating an overly corporate feel. This has been …