Chichester Design

There has been some recent speculation that online content is taking over the territory of offline content somewhat. And having worked both in the publishing industry and as a creator of online content, I have to say that this subject is more than a little interesting to me.

I worked for a large publishing firm which was, let’s say, a little backwards about coming forwards when it came to the deadly importance of online content. As I had experience of Search Engine Optimisation I taught my team what I knew, some of them embraced the knowledge and some of them …

I have come to  Chichester Design from a marketing background and throughout my working years I’ve heard many comments amounting to how it’s best to stick to what you know when selecting the marketing mix.  For all their false sales smiles and up-to-the-minute fashion statements, marketing departments can be pretty clueless and dogmatic.

The reality of it is that, like the rest of the world, marketing is dynamic and ever-changing; particularly so now that digital marketing has really taken off.  Every day there is a shiny new digital medium introduced, just look at the growth in social media. So why …