16 Mar 2012
Last time, I was talking about KONY 2012 and the power of the web. This week my subject matter is Facebook; one of the key factors in creating the riot surrounding the KONY 2012 campaign. The all-powerful social network is launching it’s Facebook Timeline for Pages. So, what does it mean for businesses and brands?
Unsurprisingly for such a radical overhaul (and the switch from the old-style wall format is just that), Facebook Timeline for Pages has brought howls of protest from some. However, while the changeover may cause a few ripples as people adjust, overall I think it’s a …
06 Jun 2011
There’s an interesting article about the development of social media marketing in the corporate world in the latest edition of Marketing Week. It points out that, while most of the UK’s top retailers use Twitter and Facebook, too many companies are shouting and not listening, and this got me thinking about how SMEs use social media marketing.
When the article says shouting and not listening, it doesn’t mean companies have an over-fondness for capitalisation (although our copywriter may like to argue that point), what it is saying is that social media marketing is being treated too much as a …