23 Jul 2012
Following the last blog on Google Wallet I thought it important to talk about, something else new for online shoppers and companies with ecommerce websites.
eBay has unveiled PayPal Access, a new web payment service that could replace all the others on the market. The growth of ecommerce business websites has been notable, and their number continues to rise, and PayPal is part of this picture (but not all of it).
It is important, as an online retailer, to offer secure online shopping, and what eBay is proposing with PayPal Access is a payment service that can be used …
19 Jul 2012
Google is in the process of changing how we shop online and, perhaps most pertinently for businesses, how retailers advertise their products. The introduction of Google Shopping is already stirring debate, including at Chichester Design, and has ramifications for large firms and SMEs alike.
The change that has got everyone talking is that the new Google Shopping, which is due to be launched in the US in the autumn and is expected in the UK next year, will comprise only paid placements: currently Product Search provides a mix of paid and unpaid placements. In addition, on standard search engine …
16 Jul 2012
Google has made a major change to how consumers see local businesses online and how local businesses interact with these consumers: it has replaced Google Places with Google+ Local. Expanding the use of Google+ is the target but all the same, it’s a smart move by the company.
Perhaps the largest change for small businesses that have been using Google Places is that Google+ Local means that they have to embrace the social element that surrounds this marketing technology, by which we mean social media. Google+ Local is a step into the world of Twitter and Facebook, at a …
12 Jul 2012
I’ve been sifting through the digital news this week and I want to return to infographics. I think infographics an important role to play in business web design.
Why? Well, in a world where we are trying to cram more and more information into smaller and smaller spaces, infographics present businesses with a smart, attractive way of getting their message across in the time-restricted online environment. These infographics, explaining how a hybrid car works and how recruiters use social networks to screen candidates, caught my eye this
As you can see, infographics communicate a lot of key information, …
09 Jul 2012
I’ve discussed the benefits of Google Semantic Search and Google AdWords Remarketing for businesses over the last month or two, but a Hangout on Google+ (I’ll explain in a bit) with two colleagues got me thinking that I should look at Google’s social network again and, in particular, how it works for businesses.
First of all, it’s clear that Google+ hasn’t been the competitor for Facebook that Google originally intended. However, that isn’t to say that it won’t be – I think it has the features to become a popular business tool, especially for SMEs.
Let’s start with the Hangout …