Chichester Design

Happy new year! As 2011 stretches out before us, I thought it would be a good time to look ahead at what we can expect in terms of design and marketing industry development and what you can expect from Chichester Design.

I think Google Apps is as good a place to start as any. The year ahead is set to be a big one for Google Apps for Business, as maximising budgets and achieving greater efficiency remain a major focus for businesses of all sizes. The growth is likely to be prevalent among SMEs, with working at home …

I’ve spoken about digital marketing and search engine optimisation in previous blogs and this week’s subject touches on both services. Web videos are becoming an increasingly popular online business tool and the big question at the moment is: Vimeo vs YouTube – which offers the better HD video service?

So, what’s the answer? Well, put that question into a search engine and you’ll come up with lots of different opinions about which HD video service to use, including views on hosts other than Vimeo and YouTube. But, in my opinion, as a tool for marketing businesses, it has to be …

Next in Chichester Design’s What We Do series is branding. So, what’s in a brand? Well, I’d say everything. Just ask the people at Apple or Ferrari. Or Gap for that matter. They spent an awful lot of money on a new logo, but consumers didn’t like it. No problem, they went back to the familiar and all-powerful original.

The moment a potential client lands on your website, picks up your brochure or looks up at your banner at an exhibition, your branding goes into action. And if you’ve got it right, it starts to earn money for you …

It’s time for another client profile – we haven’t done one on the Chichester Design blog for a while. We’ve recently completed a new website for Rostand, a digital video production company specialising in web videos, films and documentaries.

As you might expect for a company staffed by production people with years of high-profile experience with all the major broadcasters, the Rostand website had to look stylish, with a strong emphasis on video. The website opens with a video on one of Rostand’s latest projects, and visitors can also view a selection of projects on the Theatre page.

Web …

News of exam success this week from the Chichester Design offices: after many hours of revision, our managing director Ben has passed his latest Google AdWords exams and can now be seen wielding his Google Advertising Certified Professional mantle with pride.

What this qualification means is that Ben is an expert at using and applying Google AdWords, in particular with regards to search and display advertising. His expertise forms the basis of our Google AdWords Management service. There aren’t too many Google Advertising Certified Professionals around and Ben is certainly one of only a few in our region, …