I’ve got interesting news from Google to report this week. The search engine giant has launched a new AdWords feature in the UK. The feature, called Product Extensions, allows the inclusion of product images within advertisers’ paid-for text adverts.
Product Extensions comes to the UK after being trialled in the US last November and its aim is to further enhance adverts by including more relevant and specific information, i.e. product images. Product Extensions allows advertisers to select specific products to appear within AdWords paid ads when triggered by certain keyword searches.
The same cost per click is incurred by advertisers …Read more