19 Jul 2012
Google is in the process of changing how we shop online and, perhaps most pertinently for businesses, how retailers advertise their products. The introduction of Google Shopping is already stirring debate, including at Chichester Design, and has ramifications for large firms and SMEs alike.
The change that has got everyone talking is that the new Google Shopping, which is due to be launched in the US in the autumn and is expected in the UK next year, will comprise only paid placements: currently Product Search provides a mix of paid and unpaid placements. In addition, on standard search engine …
09 Jul 2012
I’ve discussed the benefits of Google Semantic Search and Google AdWords Remarketing for businesses over the last month or two, but a Hangout on Google+ (I’ll explain in a bit) with two colleagues got me thinking that I should look at Google’s social network again and, in particular, how it works for businesses.
First of all, it’s clear that Google+ hasn’t been the competitor for Facebook that Google originally intended. However, that isn’t to say that it won’t be – I think it has the features to become a popular business tool, especially for SMEs.
Let’s start with the Hangout …
05 Jul 2012
Last week it was top-level domain names (.chichester, .brighton, etc.) and the benefits they offer companies; this time it’s a new online advertising service from Facebook, called Facebook Exchange. This service is about retargeting consumers and more relevant direct advertising.
The creation of Facebook Exchange, it is due to be launched shortly, is a logical move by the recently floated Facebook as it is one focused on revenue generation and one that offers companies, big and small, the opportunity to target consumers who have shown a distinct interest in their products and services. Hence, the likelihood of making a sale …
02 May 2012
I’ve mentioned infographics on the Chichester Design blog before and I posted recently on why quality content is integral to good SEO. This time, I’ve got news of one that we created about the World’s Best 50 Restaurants Awards for Brighton-based food trends company thefoodpeople.
The World’s Best 50 Restaurants Awards were announced recently and thefoodpeople asked us to create a fittingly grand infographic – we’re talking about the likes of Noma, Heston Blumenthal and Michelin stars no less – giving an in-depth insight into the results. This is what we created. So, not just details of …
18 Jul 2011
“More shoppers trust the internet than TV” – now here’s a fascinating statement. It is the title of an article I read the other day which talks about how the internet is revolutionising the way in which we shop. I also think that it has a direct impact on how small businesses set out their online stall.
So why do we supposedly trust the internet over TV when it comes to parting with our hard-earned cash? Well, the article argues that the internet gives us more control. It gives us more time to consider products, research them and get price …