Chichester Design

“More shoppers trust the internet than TV” – now here’s a fascinating statement. It is the title of an article I read the other day which talks about how the internet is revolutionising the way in which we shop. I also think that it has a direct impact on how small businesses set out their online stall.

So why do we supposedly trust the internet over TV when it comes to parting with our hard-earned cash? Well, the article argues that the internet gives us more control. It gives us more time to consider products, research them and get price …

Very interesting news from the Internet Advertising Bureau (IAB) annual report: the UK online advertising market grew by more than a quarter in 2010 to reach almost £1 billion. What was the key growth driver? Social media.

A move by advertisers into the social media world was a principal factor in the marked upturn in online advertising, itself irrefutable evidence of the digitalisation of the general marketplace. Where are we forming our opinions? Where are we making our purchasing decisions? Where are we doing that purchasing? Online.

So, it follows that more and more companies should be investing in online …

I’ve spoken about digital marketing and search engine optimisation in previous blogs and this week’s subject touches on both services. Web videos are becoming an increasingly popular online business tool and the big question at the moment is: Vimeo vs YouTube – which offers the better HD video service?

So, what’s the answer? Well, put that question into a search engine and you’ll come up with lots of different opinions about which HD video service to use, including views on hosts other than Vimeo and YouTube. But, in my opinion, as a tool for marketing businesses, it has to be …

It’s time for another client profile – we haven’t done one on the Chichester Design blog for a while. We’ve recently completed a new website for Rostand, a digital video production company specialising in web videos, films and documentaries.

As you might expect for a company staffed by production people with years of high-profile experience with all the major broadcasters, the Rostand website had to look stylish, with a strong emphasis on video. The website opens with a video on one of Rostand’s latest projects, and visitors can also view a selection of projects on the Theatre page.

Web …

Following on from my post on the growth of Facebook company pages and the use of this social network as a business marketing tool, I want to discuss digital marketing in a bit more detail.

Search engine optimisation and social media marketing, which I talked about in relation to Facebook company pages, are elements of digital marketing, which is essentially marketing carried out on the web. As you can imagine, this type of marketing is becoming increasingly important as more and more business is carried out online.

You can read more about search engine optimisation and social media marketing in …