Chichester Design

The movie of the moment is very much Tim Burton’s adaptation of Alice in Wonderland in which 19-year-old Alice returns to the magical world from her childhood adventure. There she reunites with her old friends, such as the Mad Hatter, the White Rabbit and the Cheshire Cat, and learns of her true destiny: to end the Red Queen’s reign of terror.

While Lewis Carroll’s original tale included its fair share of obscurity, in true Tim Burton style, with Johnny Depp as the Mad Hatter and Helena Bonham Carter as the Red Queen, Alice in Wonderland is tipped to be full of darkness …

I have come to  Chichester Design from a marketing background and throughout my working years I’ve heard many comments amounting to how it’s best to stick to what you know when selecting the marketing mix.  For all their false sales smiles and up-to-the-minute fashion statements, marketing departments can be pretty clueless and dogmatic.

The reality of it is that, like the rest of the world, marketing is dynamic and ever-changing; particularly so now that digital marketing has really taken off.  Every day there is a shiny new digital medium introduced, just look at the growth in social media. So why …

I’ve been watching some pretty interesting webinars on B2B marketing of late as it’s always good to keep up with the Jones’. Just last Thursday, as I sat there before the purple laptop of inspiration watching Paul Cash, CEO of Hurricane Marketing, give a presentation I was taken back to my marketing studies at Bournemouth University and it got me to thinking about the Chichester Design brand.

Paul’s presentation was titled “How the underdog beats the market leader” and it focused on the implications that the recession is having on established brands and how smaller businesses such as ours …