Google is in the process of changing how we shop online and, perhaps most pertinently for businesses, how retailers advertise their products. The introduction of Google Shopping is already stirring debate, including at Chichester Design, and has ramifications for large firms and SMEs alike.
The change that has got everyone talking is that the new Google Shopping, which is due to be launched in the US in the autumn and is expected in the UK next year, will comprise only paid placements: currently Product Search provides a mix of paid and unpaid placements. In addition, on standard search engine …
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