Chichester Design

In a slowdown, making sure the right customers find and use your business is critical. The good news is, we know from previous slowdowns that those who invest in growth, while managing costs in a smart way, can come out stronger than ever. Google can provide you with the tools and know-how to help you succeed.

Improving your online advertising

Let customers know you have what they are looking for. If you compare your ad to competitors’ ads on Google, does your business stand out? Your ad text should highlight your unique selling point at the current time, whether it …

UK marketers spent £1.7 billion during first half of 2008 to increase online market share to 19%. Search, classifieds, rich media and video boost total advertising market. Total advertising market would have fallen 4.6% without the internet’s growth.

Despite tough trading conditions, internet advertising expenditure grew to £1,682.5 million in the first half of 2008, a 21% year-on-year like-for-like increase, according to the latest online adspend figures from the Internet Advertising Bureau (IAB) the trade body for digital marketing. The research was carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).

Marketers demonstrated overwhelming confidence …