10 Oct 2011
Heady days at the Chichester Design office – we’ve been busy trying out the new Google Analytics Real-Time. “What’s so exciting about that?” I hear everybody say? Well, in short, it’s a tool that helps paint a clearer, quicker picture of return on investment on business websites.
With Google Analytics Real-Time plugged into a business website, the impact of any piece of digital marketing, whether it’s the uploading of a business blog or a web video, social media activity, or the hosting of a live event, such as a webinar, can be instantly tracked.
I think this immediate …
03 Oct 2011
I’ve been keeping my eye on developments in the social media world this week and I see that Mr Facebook, Mark Zuckerberg, has introduced a new subscribe tool to his network. There’s potential for businesses in this I think.
Facebook’s subscribe button is a clever response to Google+ Circle and a shot across the bow of Twitter – it allows a user to follow anybody’s or any company’s public updates regardless of whether they are Facebook friends. I think this opens another social media optimisation opportunity for businesses.
Companies already use Facebook local business pages and targeted advertising to market …
23 Sep 2011
I talked about Google’s initial roll out of Google+ back in July and now the search engine giant has given its social network to the masses, announcing its public launch last week. It’s time to sit back and see if it can take on Facebook.
That’s the big question. Can it give the mighty Zuckerberg creation a run for its money or will it be another damp squib like Google Buzz or Google Orkut? Google are claiming that its 12-week invitation-only trial attracted more than 20 million souls, which is a tidy amount. However, given its track record, I don’t …
19 Aug 2011
I’ve been looking forward to talking about this project and now that the new website has gone live, I can spill the beans. We’ve been working with Formaplex, a leading specialist engineering company, to completely renew their corporate presence.
The design and build of a new website has been the focal point of the project and a highlight for me of this part of our work is the 3D wire-frame graphics we’ve used to demonstrate the company’s work with Formula 1 companies and elite automotive manufacturers.
The work that Formaplex carries out is very technical and one of the …
15 Aug 2011
The new football season has begun and I think something we can look forward to is more social media madness from players – Twitter seems the favourite means of getting in trouble. While footballers can be largely excused for poor social media etiquette, businesses can’t.
In recent weeks, I’ve mentioned a number of new website design projects, including live website moderation company disc.cuss.it, domestic and commercial fencing firm Knight Fencing and engineering company Formaplex, and social
media optimisation is at the heart of all of them.
Get the social media marketing strategy correct and it will reap many …