“More shoppers trust the internet than TV” – now here’s a fascinating statement. It is the title of an article I read the other day which talks about how the internet is revolutionising the way in which we shop. I also think that it has a direct impact on how small businesses set out their online stall.

So why do we supposedly trust the internet over TV when it comes to parting with our hard-earned cash? Well, the article argues that the internet gives us more control. It gives us more time to consider products, research them and get price …
Consumers hungry for online shopping
18 Jul 2011
Mobile browsing and mobile payments – tomorrow’s consumer world
15 Jul 2011
Buying online – I’ve blogged recently about how we trust the internet more than we do the TV – but this time it’s a different aspect of e-commerce that’s on my mind. The launch of Google Wallet has got me thinking about mobile browsing and mobile payments.
Mobile payment is by no means a new format, and the technology is much more developed in the Far East, so Google is hardly a pioneer. However, it has the power to bring the technology to the masses and quickly. So, if I were an online retailer, I’d be seriously considering how my website …
Read moreChichester Design installs new online presence for Knight Fencing
08 Jul 2011
Client profile time again on the Chichester Design blog. This week, we’ve got a new website for Knight Fencing, one of the leading domestic and industrial gates and fencing businesses in the region, to tell you about.
As you might expect from a company that supplies and installs a wide range of gates and fencing, a strong visual approach to showcasing their product range was important. The new website has images of all the fencing, gates and garden products in their portfolio, each with a clear and concise description.
The fully search-engine optimised new website also features a …
Read moreGetting SME social media marketing right
06 Jun 2011
There’s an interesting article about the development of social media marketing in the corporate world in the latest edition of Marketing Week. It points out that, while most of the UK’s top retailers use Twitter and Facebook, too many companies are shouting and not listening, and this got me thinking about how SMEs use social media marketing.
When the article says shouting and not listening, it doesn’t mean companies have an over-fondness for capitalisation (although our copywriter may like to argue that point), what it is saying is that social media marketing is being treated too much as a …
Read moreChichester Design: Facebook drives online advertising growth
03 May 2011
Very interesting news from the Internet Advertising Bureau (IAB) annual report: the UK online advertising market grew by more than a quarter in 2010 to reach almost £1 billion. What was the key growth driver? Social media.
A move by advertisers into the social media world was a principal factor in the marked upturn in online advertising, itself irrefutable evidence of the digitalisation of the general marketplace. Where are we forming our opinions? Where are we making our purchasing decisions? Where are we doing that purchasing? Online.
So, it follows that more and more companies should be investing in online …
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