Chichester Design

I’ve got another client profile on the Chichester Design blog for you this week. We’ve recently launched a website for Anode Outlet, an online retailer of sacrificial anodes for leisure craft.

What are sacrificial anodes? Good question! You don’t hear too much about these strips of metal, but they are vital to stopping the corrosion of important parts of boats, such as hull plates and rudders. Anodes are attached to the underside of a boat and they attract the corrosion instead of the metal components of a boat.

Anode Outlet is a brand new company and their USP …

More interesting news on Facebook’s growing role as a marketing tool for businesses. A recently published report found that, of the people surveyed, nearly a quarter wanted brand information via Facebook.

According to the report by digital consultancy Beyond, nearly half of those surveyed said that they follow brands and companies through a social network, with Facebook the most popular source: 23% of participants said that they would prefer to receive information on brands and companies through Facebook, ahead of a company’s own website and a company’s own blog.

The report also found that half of the participants said …

Following on from my post on the growth of Facebook company pages and the use of this social network as a business marketing tool, I want to discuss digital marketing in a bit more detail.

Search engine optimisation and social media marketing, which I talked about in relation to Facebook company pages, are elements of digital marketing, which is essentially marketing carried out on the web. As you can imagine, this type of marketing is becoming increasingly important as more and more business is carried out online.

You can read more about search engine optimisation and social media marketing in …

I’ve mentioned the growth of social media marketing in this blog before, but the fact that I’ve read a lot recently about how more and more businesses are using Facebook to promote themselves means it warrants some further discussion.

In my experience, Twitter and LinkedIn have been the first points of contact for businesses in the world of social media. They’ve led the march so to speak. Facebook has been able to accommodate it for quite some time, but all the same it has remained in the shadow of Twitter and LinkedIn.

Well, until now that is. Thanks to a …

So, England are back to winning ways after an unconvincing defeat of Hungary. I have to say that seeing England again immediately brought back memories of the routing by Germany and the pain of that disallowed goal (I still believe that the game would have been different).

Other sports, such as tennis and cricket, use video technology, so it seems time that football, or specifically FIFA, does the same. Such technology is provided by a number of companies, including, reassuringly, Swiss watchmaker Longines. This rather tenuously brings me to Max Watches.

Max Watches is one of the leading wholesalers of …