Chichester Design

I was taking a look at WAYN (Where Are You Now) the other day and I was a bit baffled by the message on the sales video.  It gave the impression that the target audience are a gaggle of rich kids who go online in search of buddies to join them on their latest international shopping or clubbing expeditions.  All very nice if you have the resources but who does these days? And this is surely not the brand image truly desired by any social networking site that aims to make Twitter fall off its perch, is it?…

I was fortunate enough to attend a seminar hosted by Kevin Eyres, European MD of LinkedIn, and it gave me and my Chichester Design flavoured colleagues a little more insight into how this professional networking site all works and how it’s distinguished from those social networks we’re always blithering on about. Me, being lovely and all, thought I would pass a little bit of this wisdom onto you via our fantabulous blog:

Generation Web 2.0 has seen a mighty transformation in the way that people engage online and this is a big plus for online retailers during these times of …

Many have relied on email campaigns to market their businesses for many years now but while these can become samey, stale and motivate few conversions, it seems that email marketing is making a comeback retro style.

According to a recent survey, 92% of adult Internet users are still sending or reading emails far more regularly than visiting social media sites. Also, marketing emails from companies are considered the most trusted source of information from companies. So why not combine the old trusted medium of email marketing with trendy and effective social media?

With the advent of the social media explosion, …

This week they let me out of the office and loose in good old London Town for a spot of schmoozing, networking and spying on our competitors and associates in the world of web design. Yes, that’s right boys and girls I was at Earls Court for Technology for Marketing & Advertising on 24-25th February.
I arrived bright and early on Tuesday morning and made my way straight to the Google Seminar for an introduction to Google Analytics. Luckily I arrived half an hour before the start of the talk as the large Keynote Theatre was soon full to the …

When it comes to the crunch it doesn’t matter whether the product being sold is wine and beer or a fab new way of natural navigation using the sun, moon and stars, social media most definitely has its uses for the customer as well as the retailer.

During a time of such financial uncertainty, it is important for businesses to engage with their customers and get a real insight into their thoughts and feelings. There were 581 million of you making the most of social media outlets at the end of last year, and this figure is rising each day …