15 Aug 2011
The new football season has begun and I think something we can look forward to is more social media madness from players – Twitter seems the favourite means of getting in trouble. While footballers can be largely excused for poor social media etiquette, businesses can’t.
In recent weeks, I’ve mentioned a number of new website design projects, including live website moderation company disc.cuss.it, domestic and commercial fencing firm Knight Fencing and engineering company Formaplex, and social
media optimisation is at the heart of all of them.
Get the social media marketing strategy correct and it will reap many …
10 Feb 2011
I’ve got an update on Facebook Places this week. I mentioned it in a post last year about the growing importance of Facebook as a business tool and the social network has taken yet another large stride down this path with the European launch of Facebook Deals.
Facebook Deals is an extension of the Places mobile app and allows retailers to offer discounts or other offers to consumers via their mobiles. To receive the digital discounts or offers, users have to check in using their phones when visiting participating stores.
Retail partners in the UK include Starbucks, O2…
03 Nov 2010
I recently talked about Google Places and its usefulness as a business tool in terms of optimising visibility through a location-based Google search. Well, another Places has been launched – this time Facebook Places. It’s only available in the US at the moment, but it won’t be long before it’s here.
In short, Facebook Places allows users to make their location known to friends and goes up against existing location-based social network rivals such as Foursquare and Gowolla.
In terms of Facebook’s growing importance as a business tool – something I blogged about a couple of weeks ago, Facebook Places …