15 Feb 2012
Just before Christmas I blogged about Google Ad Planner and how it can be the difference between online advertising success and failure. Well, this week, I want to talk about AdWords Remarketing, a tool business websites can use to further develop and improve online advertising campaigns.
Essentially, AdWords Remarketing allows business website owners to refine their AdWords campaign to target people who have previously shown an interest in their site. It gives them a second chance to convert browsers that have looked at their products or services.
We’ve all done it – not quite sure on the first look, …
21 Dec 2011
It’s the season of peace and understanding, and I want to focus on understanding. Understanding how to better engage and market to potential clients when creating a new business website to be exact. Google Ad Planner helps provide this insight.
Just as important as having a business website properly designed and built is ensuring that the content is properly advertised. And when I mean properly advertised, I mean making sure that it is targeted at the correct audience. No one wants to waste their money, using Google AdWords or any other means, on mis-targeted online advertising. This is where Google …