Chichester Design

Google AdWords has just got clever. Nothing to do with the acquisition of Motorola Mobility or Google Wallet, yet anyway, but regarding the greater personalisation of online advertising. The journey from paid search to one-to-one marketing just took a
major leap forward.

The launch of Google AdWords Interest Targeting allows businesses to advertise to potential buyers away from specific product or service sites. Using the explanation on the Inside AdWords blog, if someone browses for a camera, but then leaves the site to read a separate news site or a favourite blog, Google AdWords Interest Targeting allows the camera …

News of exam success this week from the Chichester Design offices: after many hours of revision, our managing director Ben has passed his latest Google AdWords exams and can now be seen wielding his Google Advertising Certified Professional mantle with pride.

What this qualification means is that Ben is an expert at using and applying Google AdWords, in particular with regards to search and display advertising. His expertise forms the basis of our Google AdWords Management service. There aren’t too many Google Advertising Certified Professionals around and Ben is certainly one of only a few in our region, …

If you use Google AdWords you may have noticed that you can bid on keywords for your competitor’s businesses, which can really wind those competitors up when your ads start appearing above theirs in the search results! But, up until now, using trademarked brand names in ad text has proved a bit of a difficulty. Well, it seems that this difficulty is now coming to an end and the world of sponsored ads is taking a slightly different direction.

In response to accusations that Google was acting illegally by allowing companies to bid for and use brand names they didn’t …