Chichester Design

It’s the season of peace and understanding, and I want to focus on understanding. Understanding how to better engage and market to potential clients when creating a new business website to be exact. Google Ad Planner helps provide this insight.

Just as important as having a business website properly designed and built is ensuring that the content is properly advertised. And when I mean properly advertised, I mean making sure that it is targeted at the correct audience. No one wants to waste their money, using Google AdWords or any other means, on mis-targeted online advertising. This is where Google …

“More shoppers trust the internet than TV” – now here’s a fascinating statement. It is the title of an article I read the other day which talks about how the internet is revolutionising the way in which we shop. I also think that it has a direct impact on how small businesses set out their online stall.

So why do we supposedly trust the internet over TV when it comes to parting with our hard-earned cash? Well, the article argues that the internet gives us more control. It gives us more time to consider products, research them and get price …

The big news this week is undoubtedly the launch of Google+, Google’s answer to Facebook. This is Google’s third attempt at a social network and all eyes are watching to see if the company can spear its own Moby Dick. Whatever happens, the move underlines the role of social media in our society, both from a personal point of view and professionally, by which I mean for businesses.

Browse the web or pick up a paper and you can read about the details of Google+, its services and its features, and I’ll certainly be keeping a close eye on it …

Very interesting news from the Internet Advertising Bureau (IAB) annual report: the UK online advertising market grew by more than a quarter in 2010 to reach almost £1 billion. What was the key growth driver? Social media.

A move by advertisers into the social media world was a principal factor in the marked upturn in online advertising, itself irrefutable evidence of the digitalisation of the general marketplace. Where are we forming our opinions? Where are we making our purchasing decisions? Where are we doing that purchasing? Online.

So, it follows that more and more companies should be investing in online …

News of exam success this week from the Chichester Design offices: after many hours of revision, our managing director Ben has passed his latest Google AdWords exams and can now be seen wielding his Google Advertising Certified Professional mantle with pride.

What this qualification means is that Ben is an expert at using and applying Google AdWords, in particular with regards to search and display advertising. His expertise forms the basis of our Google AdWords Management service. There aren’t too many Google Advertising Certified Professionals around and Ben is certainly one of only a few in our region, …