07 Jul 2011
The big news this week is undoubtedly the launch of Google+, Google’s answer to Facebook. This is Google’s third attempt at a social network and all eyes are watching to see if the company can spear its own Moby Dick. Whatever happens, the move underlines the role of social media in our society, both from a personal point of view and professionally, by which I mean for businesses.
Browse the web or pick up a paper and you can read about the details of Google+, its services and its features, and I’ll certainly be keeping a close eye on it in the …
03 May 2011
Very interesting news from the Internet Advertising Bureau (IAB) annual report: the UK online advertising market grew by more than a quarter in 2010 to reach almost £1 billion. What was the key growth driver? Social media.
A move by advertisers into the social media world was a principal factor in the marked upturn in online advertising, itself irrefutable evidence of the digitalisation of the general marketplace. Where are we forming our opinions? Where are we making our purchasing decisions? Where are we doing that purchasing? Online.
So, it follows that more and more companies should be investing in online …
08 Dec 2010
News of exam success this week from the Chichester Design offices: after many hours of revision, our managing director Ben has passed his latest Google AdWords exams and can now be seen wielding his Google Advertising Certified Professional mantle with pride.
What this qualification means is that Ben is an expert at using and applying Google AdWords, in particular with regards to search and display advertising. His expertise forms the basis of our Google AdWords Management service. There aren’t too many Google Advertising Certified Professionals around and Ben is certainly one of only a few in our region, …
02 Sep 2010
Web design and development is our speciality, but we also offer a wide range of complementary services. However, finding the space and time to explain what the likes of web hosting, digital marketing, Google AdWords and social media optimisation are isn’t always easy.
So, that’s why I’ve created the Chichester Design What We Do series. Using our blog, I’m going to describe these services in a bit more detail so that you will be able to better understand how they can benefit your business. First up is social media optimisation.
Social media is no longer merely the preserve …
22 Jul 2010
I’ve just been planning a weekend away in Yorkshire for a family wedding and I’ve been really surprised at the poor standard of websites for the kind of places I want to stay at (a low-key, yet comfortable and modern, stylish if at all possible, guest house or B&B).
Most of the websites I’ve looked at have put me off right away: poor information, hard to navigate, low-quality pictures and a generally uninspiring feel. All of which says to me: don’t stay here!
What makes this particularly surprising (and irritating) is that these are the type of business for whom …