30 Jun 2010
We’ve recently completed a new website for Chichester-based publishing company Summersdale, one of the leading non-fiction publishers in the UK and nominee for the Independent Publishers Guild’s 2010 Independent Trade Publisher of the Year award.
Director Alastair contacted us with a brief to overhaul their existing website. They specifically wanted to add functionality that would enable them to list products they have for sale at Amazon, eBooks and Audible.co.uk, while at the same time permit a third party to manage these online sales.
And this is exactly what we’ve delivered – a great-looking site whose key aspect …
18 Jun 2010
The Chichester Design team has delivered a new website for West Sussex-based courier and transport services company Inderford. Now that I’ve got that pun out the way (sorry), I can get on to explaining what we’ve done for them.
Ray at Inderford approached us and asked us to create something for him, using the company’s existing visuals, that he could then update and expand as and when he wanted. So, once we had the photography in the bag, we designed and developed a content management system (CMS)-based website for him.
A CMS-based website gives the user the independence to …
30 Mar 2010
Let’s start at the very beginning, it’s a very good place to start (especially for all you Sound of Music fans, that one!) A landing page is a webpage that is dedicated to a particular product or service or a range of products or services. It should not only provide visitors with information but also have a clear call to action for them, such as clicking through to another page, providing their contact details or making a purchase.
Chichester Design recommends using landing pages to tie in with digital marketing campaigns from email newsletters to PPC. Having a specific and …
26 Mar 2010
If you use Google AdWords you may have noticed that you can bid on keywords for your competitor’s businesses, which can really wind those competitors up when your ads start appearing above theirs in the search results! But, up until now, using trademarked brand names in ad text has proved a bit of a difficulty. Well, it seems that this difficulty is now coming to an end and the world of sponsored ads is taking a slightly different direction.
In response to accusations that Google was acting illegally by allowing companies to bid for and use brand names they didn’t …
03 Mar 2010
Because Chichester Design’s tips on SEO gained from TFM&A 2010 went down so well we’ve got some more for you about how to achieve a great marketing mix…
Digital marketing can be defined as any number of mediums such as social media, Pay Per Click, Search Engine Optimisation, articles, blogs and forums.
Utilising digital marketing is clearly becoming more popular when we consider that there has been a 70% increase in budget spends for 2010 on off-site social media investment and a 64% increase in on-site social media investment as well as a 64% increase in budget allocation to Search …