Chichester Design

Google has made a major change to how consumers see local businesses online and how local businesses interact with these consumers: it has replaced Google Places with Google+ Local. Expanding the use of Google+ is the target but all the same, it’s a smart move by the company.

Perhaps the largest change for small businesses that have been using Google Places is that Google+ Local means that they have to embrace the social element that surrounds this marketing technology, by which we mean social media. Google+ Local is a step into the world of Twitter and Facebook, at a …

I’ve discussed the benefits of Google Semantic Search and Google AdWords Remarketing for businesses over the last month or two, but a Hangout on Google+ (I’ll explain in a bit) with two colleagues got me thinking that I should look at Google’s social network again and, in particular, how it works for businesses.

First of all, it’s clear that Google+ hasn’t been the competitor for Facebook that Google originally intended. However, that isn’t to say that it won’t be – I think it has the features to become a popular business tool, especially for SMEs.

Let’s start with the Hangout …

Last week it was top-level domain names (.chichester, .brighton, etc.) and the benefits they offer companies; this time it’s a new online advertising service from Facebook, called Facebook Exchange. This service is about retargeting consumers and more relevant direct advertising.

The creation of Facebook Exchange, it is due to be launched shortly, is a logical move by the recently floated Facebook as it is one focused on revenue generation and one that offers companies, big and small, the opportunity to target consumers who have shown a distinct interest in their products and services. Hence, the likelihood of making a sale …

When you think of SEO, do you think of content marketing? You should.

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success).

Brafton’s infographic, Why Content For SEO, explores how content is key to search engine visibility.

Via: Brafton

To find out more about Chichester Design’s web content services, including SEO services…

Re-live top events and moments from 2011.…