Chichester Design

I’ve spoken about digital marketing and search engine optimisation in previous blogs and this week’s subject touches on both services. Web videos are becoming an increasingly popular online business tool and the big question at the moment is: Vimeo vs YouTube – which offers the better HD video service?

So, what’s the answer? Well, put that question into a search engine and you’ll come up with lots of different opinions about which HD video service to use, including views on hosts other than Vimeo and YouTube. But, in my opinion, as a tool for marketing businesses, it has to be …

I’ve got interesting news from Google to report this week. The search engine giant has launched a new AdWords feature in the UK. The feature, called Product Extensions, allows the inclusion of product images within advertisers’ paid-for text adverts.

Product Extensions comes to the UK after being trialled in the US last November and its aim is to further enhance adverts by including more relevant and specific information, i.e. product images. Product Extensions allows advertisers to select specific products to appear within AdWords paid ads when triggered by certain keyword searches.

The same cost per click is incurred by advertisers …

I think we can all agree that technology comes and goes at a frightening pace. The Chichester Design team keep up here  – it’s our job – but for most people, even for those who’ve grown up and gone to work in the age of PDAs, the internet, notebooks, wireless hotspots, iPods etc., it can be bit of a stretch.

So, imagine if you’re from a generation that grew up with shillings, O Levels and computers that took up whole rooms. Imagine how overwhelming that view must be. Changing this view is the premise behind Silver Surfers’ Day, an …

This week some of the Chichester Design Team have been up in London at Internet World in Earls Court 2. The event is the leading digital marketing and online business expo with 300 exhibitors and 200 education sessions and Keynote presentations. We looked round the exhibitors stands and picked up some useful information.

We also attended several of the Keynote presentations including:

Google’s Peter Fitzgerald spoke on new realities for e-commerce. He showed us some impressive statistics about Google traffic and e-commerce ROI. The Keynote also featured some very interesting mobile developments on the Android platform, a live demo …

Google certainly seems to think that it is and who can disagree when all you have to do is look around you. When Chichester Design was at the #TFMA conference at Earls Court2 London a few weeks back all we could see were people fiddling with their smart phones when they were on the tube, queuing to watch talks or sitting in the networking bar. Our team certainly used queuing time as a great opportunity to take part in the TFM&A Live Social Media Mashup and catch up with our emails.

There are a lot of us who use our …