
Last week it was top-level domain names (.chichester, .brighton, etc.) and the benefits they offer companies; this time it’s a new online advertising service from Facebook, called Facebook Exchange. This service is about retargeting consumers and more relevant direct advertising.
The creation of Facebook Exchange, it is due to be launched shortly, is a logical move by the recently floated Facebook as it is one focused on revenue generation and one that offers companies, big and small, the opportunity to target consumers who have shown a distinct interest in their products and services. Hence, the likelihood of making a sale …
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