16 Mar 2012
Last time, I was talking about KONY 2012 and the power of the web. This week my subject matter is Facebook; one of the key factors in creating the riot surrounding the KONY 2012 campaign. The all-powerful social network is launching it’s Facebook Timeline for Pages. So, what does it mean for businesses and brands?
Unsurprisingly for such a radical overhaul (and the switch from the old-style wall format is just that), Facebook Timeline for Pages has brought howls of protest from some. However, while the changeover may cause a few ripples as people adjust, overall I think it’s a …
09 Mar 2012
Nearly 56 million people have watched this video in the last five days. Now I’ve said that you probably don’t need to be told which video I’m talking about. Whatever your thoughts about the KONY 2012 film, it is a truly inspired use of the web.
I’ve watched the video and I’ve read the reaction, both supportive and questioning. The film is unarguably powerful and inspiring, and personally I think while some of the doubts raised have merit, this is at heart unquestionably a good cause. The Invisible Children group are using the power of the web, involving websites, …