15 Aug 2011
The new football season has begun and I think something we can look forward to is more social media madness from players – Twitter seems the favourite means of getting in trouble. While footballers can be largely excused for poor social media etiquette, businesses can’t.
In recent weeks, I’ve mentioned a number of new website design projects, including live website moderation company disc.cuss.it, domestic and commercial fencing firm Knight Fencing and engineering company Formaplex, and social
media optimisation is at the heart of all of them.
Get the social media marketing strategy correct and it will reap many …
18 Jul 2011
“More shoppers trust the internet than TV” – now here’s a fascinating statement. It is the title of an article I read the other day which talks about how the internet is revolutionising the way in which we shop. I also think that it has a direct impact on how small businesses set out their online stall.
So why do we supposedly trust the internet over TV when it comes to parting with our hard-earned cash? Well, the article argues that the internet gives us more control. It gives us more time to consider products, research them and get price …
07 Feb 2011
I’ve already mentioned that if a business really wants to make an impact online, its website has to be compatible with all sorts of screens, in particular mobile ones such as smartphones, iPads, etc. Well, how about screening your details straight onto people’s eyeballs?
Sound ridiculous? All a bit sci-fi? Not to some. According to an article I read the other day, that’s where the development of mobile internet access is going. And who is taking us there? None other than Facebook.
Around a third of Facebook traffic is already conducted using mobile devices and this percentage is expected to …
06 Dec 2010
More interesting news on Facebook’s growing role as a marketing tool for businesses. A recently published report found that, of the people surveyed, nearly a quarter wanted brand information via Facebook.
According to the report by digital consultancy Beyond, nearly half of those surveyed said that they follow brands and companies through a social network, with Facebook the most popular source: 23% of participants said that they would prefer to receive information on brands and companies through Facebook, ahead of a company’s own website and a company’s own blog.
The report also found that half of the participants said …
21 Sep 2010
I’ve mentioned the growth of social media marketing in this blog before, but the fact that I’ve read a lot recently about how more and more businesses are using Facebook to promote themselves means it warrants some further discussion.
In my experience, Twitter and LinkedIn have been the first points of contact for businesses in the world of social media. They’ve led the march so to speak. Facebook has been able to accommodate it for quite some time, but all the same it has remained in the shadow of Twitter and LinkedIn.
Well, until now that is. Thanks to a …