16 Jul 2012
Google has made a major change to how consumers see local businesses online and how local businesses interact with these consumers: it has replaced Google Places with Google+ Local. Expanding the use of Google+ is the target but all the same, it’s a smart move by the company.
Perhaps the largest change for small businesses that have been using Google Places is that Google+ Local means that they have to embrace the social element that surrounds this marketing technology, by which we mean social media. Google+ Local is a step into the world of Twitter and Facebook, at a …
03 Jul 2012
What’s the link between the launch of the Google Nexus 7 tablet and your SME website? Well, it’s to do with Google’s move into the tablet marketplace more than the tablet itself, and what it means for how consumers access online products and services. In short, it underlines the importance of mobile web optimisation.
While the Google Nexus 7 is no iPad 3 – it’s clearly aimed at taking on the likes of the Amazon Kindle Fire (but who’s to say that Google won’t eventually try and ruffle a few feathers at Apple) – the sheer scale of Google’s reach in …
26 Mar 2012
Google AdWords has just got clever. Nothing to do with the acquisition of Motorola Mobility or Google Wallet, yet anyway, but regarding the greater personalisation of online advertising. The journey from paid search to one-to-one marketing just took a
major leap forward.
The launch of Google AdWords Interest Targeting allows businesses to advertise to potential buyers away from specific product or service sites. Using the explanation on the Inside AdWords blog, if someone browses for a camera, but then leaves the site to read a separate news site or a favourite blog, Google AdWords Interest Targeting allows the camera …
15 Dec 2011
2011 has been a busy year for business web development, not least as Facebook and Google have locked horns over key bits of cyber turf. However, the recent launch of Google Verbatim and its role in terms of business website SEO may have slipped under the mainstream radar.
I like to keep an eye on all things Google when I get a spare minute or two at my Chichester Design desk and I think the value of
Google Verbatim for business websites is well worth highlighting. It allows business website owners to see how well their site is truly …
20 Sep 2011
So, Google has bought mobile phone company Motorola Mobility for US$12.5 billion. What does that mean for you and me on the street? Well, I think it means that Google is stepping up its battle with Apple. I also think the move will accelerate the take-up of mobile browsing in general.
I’ve mentioned before that mobile browsing is fast growing in popularity – it is forecast by some to overtake PC browsing in the next five years – and I think that Google’s acquisition of Motorola will help drive this growth and maybe even accelerate it. It also makes mobile …