15 Jul 2011
Buying online – I’ve blogged recently about how we trust the internet more than we do the TV – but this time it’s a different aspect of e-commerce that’s on my mind. The launch of Google Wallet has got me thinking about mobile browsing and mobile payments.
Mobile payment is by no means a new format, and the technology is much more developed in the Far East, so Google is hardly a pioneer. However, it has the power to bring the technology to the masses and quickly. So, if I were an online retailer, I’d be seriously considering how my website …
07 Jul 2011
More about mobile internet use this week. Having read about the launch of Google Wallet the other week and seen the new Barclaycard mobile payment system ad recently, my mind’s been somewhat focused on the subject and what it means for businesses and mobile advertising.
What is clear is that mobile internet use is being adopted at an incredible rate, much faster than that in the past for desktop
internet access. According to the Internet Advertising Bureau, the UK mobile advertising market was worth £83 million in 2010, up by 113% over 2000. Morgan Stanley estimates that by 2020, there …