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Email marketing gets fresh and social

14 Mar 2009

Many have relied on email campaigns to market their businesses for many years now but while these can become samey, stale and motivate few conversions, it seems that email marketing is making a comeback retro style.

According to a recent survey, 92% of adult Internet users are still sending or reading emails far more regularly than visiting social media sites. Also, marketing emails from companies are considered the most trusted source of information from companies. So why not combine the old trusted medium of email marketing with trendy and effective social media?

With the advent of the social media explosion, …

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WineBeerExpress.com pilot live wine tasting on Twitter

06 Mar 2009

twitter__what_are_you_doing_-3With our help, WineBeerExpress.com recently launched their new e-commerce website and they were thinking of an innovative and effective way to publicise their brand in the present economic conditions.

Chichester Design came to the rescue and suggested that they jump on the social media band wagon and hold an online wine tasting event, live on Twitter. The main idea was to raise brand awareness for WineBeerExpress.com online and via word of mouth through social media and eventually increase website traffic and conversions.

WineBeerExpress.com were sold on the idea that a Live Taste and Tweet would be a great way to …

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Kate represents Chichester Design at TFM&A

27 Feb 2009

tfm_a091This week they let me out of the office and loose in good old London Town for a spot of schmoozing, networking and spying on our competitors and associates in the world of web design. Yes, that’s right boys and girls I was at Earls Court for Technology for Marketing & Advertising on 24-25th February.
I arrived bright and early on Tuesday morning and made my way straight to the Google Seminar for an introduction to Google Analytics. Luckily I arrived half an hour before the start of the talk as the large Keynote Theatre was soon full to the …

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What social media can do for you, the customer

10 Feb 2009

When it comes to the crunch it doesn’t matter whether the product being sold is wine and beer or a fab new way of natural navigation using the sun, moon and stars, social media most definitely has its uses for the customer as well as the retailer.

During a time of such financial uncertainty, it is important for businesses to engage with their customers and get a real insight into their thoughts and feelings. There were 581 million of you making the most of social media outlets at the end of last year, and this figure is rising each day …

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Time for a change

04 Feb 2009

Philip Kanal thought it was about time to make a change and when his temporary lease at watch shop and jewellers Tiempo came to a halt at the end of January 2009 he decided to move things forward with Max Watches.

The idea behind this business venture is that by offering fashion watches and jewellery at prices of up to 50% off of their high street competitors, Max Watches will continue to satisfy their loyal customers and build a happy new customer base as well.

By importing the majority of his collection, which includes designer labels such as Ben Sherman, …

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