Chichester Design

I’ve got interesting news from Google to report this week. The search engine giant has launched a new AdWords feature in the UK. The feature, called Product Extensions, allows the inclusion of product images within advertisers’ paid-for text adverts.

Product Extensions comes to the UK after being trialled in the US last November and its aim is to further enhance adverts by including more relevant and specific information, i.e. product images. Product Extensions allows advertisers to select specific products to appear within AdWords paid ads when triggered by certain keyword searches.

The same cost per click is incurred by advertisers …

Following on from my post on the growth of Facebook company pages and the use of this social network as a business marketing tool, I want to discuss digital marketing in a bit more detail.

Search engine optimisation and social media marketing, which I talked about in relation to Facebook company pages, are elements of digital marketing, which is essentially marketing carried out on the web. As you can imagine, this type of marketing is becoming increasingly important as more and more business is carried out online.

You can read more about search engine optimisation and social media marketing in …

Because Chichester Design’s tips on SEO gained from TFM&A 2010 went down so well we’ve got some more for you about how to achieve a great marketing mix…

Digital marketing can be defined as any number of mediums such as social media, Pay Per Click, Search Engine Optimisation, articles, blogs and forums.

Utilising digital marketing is clearly becoming more popular when we consider that there has been a 70% increase in budget spends for 2010 on off-site social media investment and a 64% increase in on-site social media investment as well as a 64% increase in budget allocation to Search …