If you use Google AdWords you may have noticed that you can bid on keywords for your competitor’s businesses, which can really wind those competitors up when your ads start appearing above theirs in the search results! But, up until now, using trademarked brand names in ad text has proved a bit of a difficulty. Well, it seems that this difficulty is now coming to an end and the world of sponsored ads is taking a slightly different direction.
In response to accusations that Google was acting illegally by allowing companies to bid for and use brand names they didn’t …
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