I have come to Chichester Design from a marketing background and throughout my working years I’ve heard many comments amounting to how it’s best to stick to what you know when selecting the marketing mix. For all their false sales smiles and up-to-the-minute fashion statements, marketing departments can be pretty clueless and dogmatic.
The reality of it is that, like the rest of the world, marketing is dynamic and ever-changing; particularly so now that digital marketing has really taken off. Every day there is a shiny new digital medium introduced, just look at the growth in social media. So why …
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