While I was travelling on my way back from meeting a client in London I read a fascinating article by Paul Sloan, founder of Destination Innovation, in February’s The Marketer and it really did make the cogs turn…
Have you ever stopped and thought about what business you are in, I mean really stopped and thought about it? Brand image is about more than what you do on the surface and more about the aims and ideas behind your products or services, their true values
Let me put this another way for you; Harley Davidson does not simply sell motorbikes. …
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